Payment Plan vs Membership
We are often asked what it is we do at Nova Direct Primary Care (DPC), and after explaining are often asked the same question again… That’s on us. Fortunately, we recently had a prospective patient summarize it better.
“So, you’re like an annual payment plan?” Yes! That’s a great way to think of us. We have long thought of the DPC as a model that reflects Netflix or a gym membership, monthly payments made for monthly service. But, really to think of it as an annual fee broken into monthly installments, really makes as much if not more sense. It’s a system where you can access your physician when you need to already knowing what you’re going to spend, rather than getting hit with surprise bills. In another sense it could be thought of like a retainer, except there’s still no copay or additional fee for our services when we do see you. Being a patient member gets you access to most medications at wholesale cost when you need them, greatly discounted prices on most labs and imaging. Procedures we can perform in office are included at no extra fee as well. You also have the benefit of being able to cancel with 30 days notice without having to worry about pro-rating or refunds.
One of the big differences with our model is that you know the cost of your care in advance. Typically payment plans are thought of as starting after a cost has occurred and it is too expensive to pay off at once. Additionally, payment plans are generally for a single service, such as for a single office visit or procedure. In our model you can have multiple visits, procedures, wholesale medications, etc. throughout the year. We keep our rates fixed and affordable. This helps our patients plan their medical care expenses.
Never has anything needed to be done like this before. With COVID, layoffs, unemployment and financial instability, the last thing people need is another bill, unexpected or surprise cost. Our costs are predictable and management decisions are made ahead of the cost. Telemedicine is booming, but Direct Primary Care has always done this and will continue to do this more effectively with increased access, affordability and service.
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